The real house of Guinness: ‘I definitely think they thought of themselves as Irish… but we didn’t want big economic and political turmoil’
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Arthur Guinness’s great-great-great-great-great grandson would be forgiven for losing track of his names. He was christened Arthur Edward Guinness. Officially, he is Edward Guinness, the 4th Earl of Iveagh, and also Viscount Elveden. He is often referred to as Lord Iveagh in media reports. But he prefers to be known by the simple sobriquet of Ned.
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